Visual Merchandising

For the Marni x Uniqlo collaboration at the 5th Avenue flagship, I handled outfit pick/prep, mannequin styling, and vinyl/signage installation for the Fall/Winter collection, sequencing looks across the space to read as a cohesive seasonal narrative.

For the Uniqlo Linen room, I worked on table displays, mannequin styling, wall preparation and fixtures, and signage — arranging folded linen in a color gradient, building the dried floral wall installation, organizing shelving by color palette, and styling mannequins to reflect the collection's warm, seasonal tones.

For the Athleisure Room at Uniqlo for Spring Summer Collection, I worked as part of the visual merchandising team, focusing mainly on wall preparation and mannequin styling. Together we took the space from a bare product wall to a fully finished environment , building a dynamic group composition with varied riser heights and supporting props to bring the athleisure story to life.

For the AIRism room, I installed the transparent acrylic panels used to separate and frame the mannequin lineup, styled each mannequin individually, and handled the wall preparation and vinyl signage, including the branded "AIRism" wall lockup and supporting graphics.

For the LifeWear "U Collection" room, I executed the space's props, mannequin styling, and furniture placement following the brand's visual directives, bringing Uniqlo's lifestyle-driven campaign concept to life through layered outfitting, curated furniture staging, and styled product placement.

On this page, I styled mannequins and selected garments across two campaign displays — a five-mannequin "Peace for All" lineup sequenced around color cohesion, and a family-styled lifestyle grouping kept consistent with the space's heritage tone.

For Uniqlo's Spring/Summer storefront campaign, I selected garments, styled and dressed the mannequins, and installed vinyl signage and banners across a series of category-based window displays, building a distinct, cohesive color story for each collection to create a unified seasonal identity across the storefront.

Additional Uniqlo work mannequin styling and garment selection for the "UT" pop culture graphic collection and a summer resort-themed display, including riser and platform styling to create height variation and visual interest.

Designed the full-floor store layout in Illustrator, mapping fixture and wall placement by trend and color story across each zone.

I styled and dressed mannequins, selected garments, and installed vinyl signage and background paneling for seasonal storefront windows.

Editorial mannequin styling and garment selection across three fall/winter vignettes, layered textures, accessories, and jewelry curated to build a cohesive seasonal color palette.

For H&M, I set up the new collection floor — designing the store layout and trend placement, picking garments, and building a visually cohesive look through color, pattern, and accessory pairing.

Planned the floor layout and fixture placement, including this sale-event set, organizing garments by color and category across shelving, tables, and racks for a clean, cohesive flow.

Styled four seasonal color-story vignettes, pairing mannequin looks with matching garment racks across the floor.

Directed trend placement, garment selection, mannequin styling, and garment care (folding and table presentation) for the kids' floor set, coordinating soft pastel tones across racks, shelving, and tables.

I managed the full floor setup for a new store opening, overseeing a team of approximately 20 people including visual merchandisers and store associates. My role covered the store's fixture layout, trend and garment placement, and accessory organization across departments, coordinating the team's work to bring the space from empty floor to a fully merchandised store ready for opening day.